My final year project is to put together a public relations portfolio of work, as I am working with the BTA I have had to do develop this portfolio surrounding their key aims and objectives. I felt that the BTA could benefit from using my help as I am from a younger age group, one that before I started working for the BTA, knew nothing about tinnitus and the effect it has on its sufferers.

As I looked further into the research surrounding tinnitus it became very obvious to me what my public relations campaign should be about. I conducted a research plan and created my own means of primary research in the form of a questionnaire, which I then went on to hand out to 100 partakers aged 18-30. This questionnaire contained questions surrounding the use of iPods and other popular mp3 players’, the volume levels in which young people prefer to listen to their music and for what amount of time they use these devices. The results that I then put into graphs and charts revealed a clear link between the over exertion of loud volume levels and the amount of time the user spends listening to these loud frequencies.

Knowing how blissfully unaware people my age are of the damage they could be doing to their ears, I have decided to conduct a case study surrounding this subject. This case study will be sent to radio stations and my university student newspaper and magazines in order for the message to be spread. If young people are made aware of the damage that they could be doing to their ears…then maybe they will be more inclined to take precautions, further educate themselves on the seriousness of the subject matter and protect themselves from tinnitus and similar detrimental hearing conditions.