News Focusing on the future Despite recent challenges, we’re more committed than ever to our vision for ‘a world where no one suffers from tinnitus’. We know that our support is valued and helpful, but we also know that we’re not reaching everyone that needs us. We need everyone touched by tinnitus to know that we’re here for you when you first develop tinnitus, to give trustworthy support and information; we’ll be with you every step of the way on your tinnitus journey – for the good and bad times; and we’re relentless in our pursuit (and fundraising) for a cure. We’ve made huge strides in recent years, and are very proud of what we’ve achieved, but we want to achieve more. We know that awareness of the British Tinnitus Association could be higher, and that the condition and its impact is not widely understood by the general public. We want to change that so that we can reach more people earlier, and urge more people to support us to drive tinnitus research breakthroughs. The last year has brought about major disruption worldwide, and Covid-19 has had a devastating impact on the tinnitus community and charities in the UK. This adds strength to the need for our charity to be the best it can possibly be. What next? With this in mind, we’re taking stock of how we present and talk about ourselves. We are many things to many people, but this can be confusing and overwhelming. We know that we need to be clearer and stronger in how we look and how we talk in order to have relevance in what are – and are likely to continue to be – very challenging times for our community and sector. We’ll be taking you on this journey with us and asking for your thoughts and opinions along the way. To have your say, please make sure that you are signed up to our mailing list.