Protect your ears Why hearing protection is important Your hearing is fragile; naturally over time you may experience hearing loss, just as you may find your eyesight changes. However, experiencing tinnitus and hearing loss due to not protecting your hearing is undoubtedly something you will regret. Often the phrase “If only I had known” is relayed down a helpline call or via an email to the BTA. Protecting your hearing is not only important, it’s essential because once damaged, your hearing can’t be fixed, and tinnitus from exposure to loud sounds can be prevented. Reading our advice on sound levels and exposure times will give you a better understanding of what is and isn’t safe, and you can find out more about what sorts of earplugs might be suitable at the BTA’s Plug’em website.